@font-face{font-family:InterFallback;src:local('Inter')}*{box-sizing:border-box}html{scroll-behavior:smooth;scroll-padding-top:105px}body{margin:0;color:#172e50;background:#f9fbff;font-family:InterFallback,Inter,Arial,sans-serif;font-size:17px;line-height:1.65}a{color:inherit;text-underline-offset:4px}button,input,textarea{font:inherit}button,a{-webkit-tap-highlight-color:transparent}img,svg{max-width:100%;height:auto}img{display:block}h1,h2,h3,p{margin-top:0}h1,h2,h3{line-height:1.08;letter-spacing:-.045em}h1{font-size:clamp(2.6rem,5.3vw,5.1rem);font-weight:650;margin-bottom:26px}h2{font-size:clamp(2rem,3.6vw,3.3rem);font-weight:600;margin-bottom:22px}h3{font-size:1.5rem;letter-spacing:-.025em;font-weight:600}p{color:#52647d}.wrap{width:min(1200px,calc(100% - 80px));margin-inline:auto}.skip{position:fixed;top:-100px;left:16px;background:#b9ddff;padding:12px;z-index:100}.skip:focus{top:10px}:focus-visible{outline:3px solid #1677c8;outline-offset:5px}.site-header{position:sticky;top:0;z-index:30;background:rgba(249,251,255,.97);border-bottom:1px solid #dce5f1}.nav-wrap{height:88px;display:flex;align-items:center;gap:34px}.brand{display:inline-flex;align-items:center;gap:10px;text-decoration:none;font-size:27px;font-weight:800;letter-spacing:-1.5px}.brand-mark{display:inline-grid;place-items:center;width:36px;height:36px;background:#245edb;border-radius:11px;color:#c6e4ff;font-size:27px;transform:rotate(-8deg)}.main-nav{display:flex;align-items:center;gap:29px;margin-left:auto}.main-nav a{text-decoration:none;font-size:14px;font-weight:600;white-space:nowrap}.main-nav a:hover,.main-nav a[aria-current=page]{color:#205bd0;text-decoration:underline}.nav-actions{display:flex;align-items:center;gap:23px}.login{font-size:14px;text-decoration:none;font-weight:600}.button{display:inline-flex;align-items:center;justify-content:center;gap:13px;background:#245edb;color:#fff;padding:15px 23px;border:1px solid #245edb;border-radius:9px;font-size:15px;font-weight:650;line-height:1.3;text-decoration:none;min-height:50px;cursor:pointer;transition:background .15s,transform .15s}.button:hover{background:#1747b3;transform:translateY(-2px)}.button.lime{background:#b8d9ff;color:#172e50;border-color:#b8d9ff}.button.lime:hover{background:#9bcbff}.button.outline{background:transparent;color:#245edb;border-color:#9db6d7}.button.small{font-size:13px;padding:12px 16px;min-height:44px}.arrow{font-size:20px}.menu-toggle{display:none;background:none;border:1px solid #afc1db;border-radius:7px;padding:8px 12px;color:#172e50}.eyebrow{text-transform:uppercase;letter-spacing:.16em;font-size:11px;font-weight:750;color:#3f658e;display:block;margin-bottom:20px}.eyebrow.pill{display:inline-flex;align-items:center;gap:9px;border:1px solid #c6d7ed;border-radius:30px;padding:7px 13px;letter-spacing:.09em;background:#f0f6ff}.dot{width:6px;height:6px;background:#3979d4;border-radius:50%}.hero{padding:74px 0 60px;display:grid;grid-template-columns:1fr 1fr;align-items:center;gap:52px}.hero p{font-size:19px;max-width:500px;margin-bottom:28px}.hero h1 em{font-style:normal;color:#326bd1}.hero-actions{display:flex;align-items:center;gap:14px;flex-wrap:wrap}.micro{font-size:12px!important;color:#63738c;margin:18px 0 0!important}.hero-art{position:relative}.hero-art>img{border-radius:28px;aspect-ratio:1.2;object-fit:cover}.art-note{position:absolute;bottom:22px;left:22px;right:22px;background:#fffffff2;border:1px solid #dce7f5;box-shadow:0 12px 25px #172e5010;border-radius:13px;padding:16px 19px;display:flex;gap:13px;align-items:center;font-size:13px;line-height:1.4}.art-note .check{display:grid;place-items:center;background:#cbe4ff;width:32px;height:32px;border-radius:50%;font-size:18px;flex-shrink:0}.art-note strong{display:block}.art-note span{color:#65758e}.benefit-strip{display:flex;justify-content:space-between;align-items:center;gap:20px;border-top:1px solid #d8e3f2;border-bottom:1px solid #d8e3f2;padding:24px 0;font-size:13px;font-weight:650}.benefit-strip span{display:flex;align-items:center;gap:10px}.benefit-strip i{font-style:normal;color:#4780c8}.section{padding:90px 0}.section-head{max-width:680px;margin-bottom:42px}.section-head.center{text-align:center;margin-inline:auto}.section-head p{font-size:18px}.grid{display:grid;gap:22px}.grid.three{grid-template-columns:repeat(3,1fr)}.grid.two{grid-template-columns:repeat(2,1fr)}.card{border:1px solid #dae4f2;border-radius:15px;padding:30px;background:#ffffff}.card p{font-size:15px;margin-bottom:0}.icon{display:grid;place-items:center;width:46px;height:46px;border-radius:12px;background:#eaf2ff;font-size:22px;margin-bottom:27px}.card h3{font-size:23px;margin-bottom:15px}.number{font-size:12px;letter-spacing:.15em;color:#4676ba}.dark{background:#102c52;color:#f5f9ff}.dark p{color:#c3d3e8}.dark .eyebrow{color:#abd3ff}.dark h2{max-width:640px}.split{display:grid;grid-template-columns:1fr 1fr;gap:75px;align-items:center}.flow-board{background:#edf4ff;border:1px solid #d9e4f4;border-radius:21px;padding:30px;color:#245edb}.flow-board>p{font-size:11px;text-transform:uppercase;letter-spacing:.13em;color:#637994}.flow-step{display:flex;align-items:center;gap:16px;border-radius:12px;background:#ffffff;border:1px solid #dce6f4;padding:17px;margin-block:12px;box-shadow:0 3px 0 #dbe6f6}.flow-step b{display:grid;place-items:center;background:#dfebfc;border-radius:50%;width:32px;height:32px;font-size:12px;flex-shrink:0}.flow-step strong{display:block;line-height:1.4;font-size:15px}.flow-step small{font-size:12px;color:#6e7e98}.flow-step:last-child{background:#d4e6ff}.text-link{display:inline-flex;gap:15px;color:#245edb;font-weight:650;font-size:14px}.dark .text-link{color:#b3d6ff}.list-check{padding:0;list-style:none}.list-check li{position:relative;padding-left:27px;margin:16px 0;font-size:15px}.list-check li:before{content:'✓';position:absolute;left:0;color:#3977cd}.dark .list-check li:before{color:#abd3ff}.mini-cta{border-radius:18px;background:#eaf2ff;padding:38px;display:flex;align-items:center;justify-content:space-between;gap:28px}.mini-cta h3{margin:0 0 10px;font-size:26px}.mini-cta p{font-size:15px;margin:0}.article-card{padding:0;overflow:hidden;display:flex;flex-direction:column}.article-card>a{text-decoration:none}.article-card img{width:100%;aspect-ratio:1.7;object-fit:cover;background:#e8f1fd}.article-card .card-body{padding:28px}.article-card .eyebrow{margin-bottom:12px;font-size:10px}.article-card h3{font-size:24px;line-height:1.17}.article-card p{margin-bottom:20px}.article-card .text-link{margin-top:auto}.cta-band{border-radius:24px;background:#deebff;padding:60px;text-align:center;position:relative;overflow:hidden}.cta-band h2{max-width:720px;margin-inline:auto}.cta-band p{color:#48678e;max-width:620px;margin:0 auto 27px}.site-footer{padding:58px 0 25px;background:#edf3fc;border-top:1px solid #d8e2f0}.footer-grid{display:grid;grid-template-columns:2fr 1fr 1fr 1fr;gap:45px}.footer-grid p{font-size:13px;max-width:290px;margin-top:17px}.footer-grid h3{font-size:13px;letter-spacing:0;line-height:1.4;margin:5px 0 20px}.footer-grid ul{padding:0;list-style:none;font-size:13px;margin:0}.footer-grid li{margin-bottom:12px}.footer-grid a{text-decoration:none}.footer-grid a:hover{text-decoration:underline}.footer-bottom{border-top:1px solid #d4dfef;padding-top:24px;margin-top:38px;display:flex;justify-content:space-between;gap:20px;font-size:11px;color:#697a92}.page-hero{padding:66px 0 58px;max-width:850px}.page-hero h1{font-size:clamp(2.5rem,5vw,4.6rem)}.page-hero p{max-width:720px;font-size:20px}.breadcrumb{font-size:12px;color:#677b96;display:flex;gap:9px;flex-wrap:wrap;margin-bottom:28px}.breadcrumb a{text-decoration:none}.tint{background:#f0f5fd}.feature-row{padding:44px 0;display:grid;grid-template-columns:100px 1fr 1fr;gap:35px;align-items:start;border-top:1px solid #d8e3f0}.feature-row .number{font-size:36px}.feature-row h2{font-size:30px}.feature-row p{font-size:16px}.step-card{padding:30px 0;border-top:1px solid #d7e2f1;display:grid;grid-template-columns:50px 1fr;gap:22px}.step-card h2{font-size:28px;margin-bottom:13px}.step-card p{font-size:16px}.step-num{font-size:20px;color:#4e7fc8}.notice{padding:22px 25px;border-left:3px solid #578bce;background:#edf4ff;border-radius:0 9px 9px 0;font-size:15px;color:#456487;margin-block:28px}.reading-path{display:grid;grid-template-columns:repeat(4,1fr);gap:14px;margin-bottom:42px}.reading-path a{padding:18px;border:1px solid #d8e3f2;border-radius:10px;text-decoration:none;font-size:13px;background:#f2f6fd}.reading-path b{display:block;margin-bottom:6px;color:#4d7dc4;font-size:11px}.article-top{padding-top:45px}.article-top h1{font-size:clamp(2.5rem,4.8vw,4.3rem);max-width:950px;margin-bottom:26px}.article-deck{font-size:21px;max-width:820px}.byline{display:flex;flex-wrap:wrap;gap:9px 23px;font-size:12px;color:#65758e;margin-bottom:32px}.article-hero{width:100%;max-height:480px;object-fit:cover;border-radius:18px;margin-bottom:15px}.caption{font-size:12px;color:#6b7d96}.article-layout{display:grid;grid-template-columns:225px minmax(0,780px);gap:65px;align-items:start;margin-top:45px}.toc{position:sticky;top:117px;border-top:2px solid #315d9e;padding-top:17px}.toc h2{font-size:13px;letter-spacing:0}.toc a{display:block;font-size:12px;text-decoration:none;color:#5a6f8d;padding:7px 0}.toc a:hover{color:#245edb;text-decoration:underline}.prose h2{font-size:32px;margin-top:48px}.prose h3{font-size:23px;margin-top:30px}.prose p,.prose li{font-size:17px;color:#4b6080}.prose a{color:#235bc5}.prose ul,.prose ol{padding-left:23px}.prose li{padding-left:5px;margin-bottom:12px}.prose strong{color:#245edb}.answer{background:#ebf3ff;border:1px solid #d0e0f5;padding:27px;border-radius:12px;margin-bottom:35px}.answer h2{font-size:13px;margin-top:0;text-transform:uppercase;letter-spacing:.1em}.answer p{margin-bottom:0}.table-wrap{overflow-x:auto;margin:28px 0;border:1px solid #d4e1f1;border-radius:10px}table{border-collapse:collapse;width:100%;font-size:14px}th,td{text-align:left;padding:16px;border-bottom:1px solid #dce6f3;vertical-align:top}th{background:#edf4ff;color:#245edb;font-weight:650}td{color:#526782}tr:last-child td{border-bottom:0}.diagram{margin:32px 0;padding:25px;background:#eff5fe;border:1px solid #d4e1f1;border-radius:13px}.diagram svg{display:block;width:100%}.diagram figcaption{font-size:12px;margin-top:15px;color:#677995}.prose .mini-cta{display:block;padding:28px;margin-top:35px}.prose .mini-cta .button{margin-top:20px;color:white}.faq{border-top:1px solid #d8e3f2}.faq details{border-bottom:1px solid #d8e3f2;padding:22px 0}.faq summary{font-weight:600;font-size:18px;cursor:pointer;list-style:none;display:flex;justify-content:space-between;gap:25px;line-height:1.4}.faq summary:after{content:'+';color:#467ac0;font-size:23px}.faq details[open] summary:after{content:'−'}.faq details p{padding-top:15px;max-width:800px;margin-bottom:0;font-size:16px}.sources{font-size:13px;border-top:1px solid #d8e3f2;margin-top:35px;padding-top:25px}.sources h2{font-size:20px;margin-top:0}.sources p,.sources li{font-size:13px}.author-box{padding:25px;border:1px solid #d4e1f1;border-radius:12px;margin-top:35px}.author-box h2{font-size:18px;margin:0 0 12px}.author-box p{font-size:14px;margin-bottom:0}.contact-shell{padding:55px 0 80px}.contact-layout{display:grid;grid-template-columns:.8fr 1.2fr;gap:65px}.contact-copy h1{font-size:clamp(2.5rem,4.6vw,4rem)}.legacy-form{background:#ffffff;border:1px solid #d7e3f2;border-radius:18px;padding:35px;min-width:0}.legacy-form .com-content-article>.page-header,.legacy-form .article-info,.legacy-form .page-header+.article-info,.legacy-form .contact-wrapper>h1,.legacy-form .contact-wrapper>p,.legacy-form .soc,.legacy-form .soc-block{display:none}.legacy-form h1{font-size:28px;letter-spacing:-.02em}.legacy-form h2{font-size:22px}.legacy-form fieldset{border:0;padding:0;margin:0}.legacy-form .control-label{font-size:13px;margin:16px 0 6px;font-weight:650}.legacy-form input:not([type=hidden]),.legacy-form textarea{width:100%;max-width:100%;padding:13px 15px;background:#f8fbff;border:1px solid #afc5e4;border-radius:7px;color:#245edb}.legacy-form textarea{min-height:150px}.legacy-form #send-btn{background:#245edb;color:white;border:0;padding:16px 24px;border-radius:8px;cursor:pointer;margin-top:20px}.legacy-form .captcha-reg{margin-top:20px}.legacy-form .error-msg{color:#993a29;background:#fff0ea;padding:12px;border-radius:6px}.legacy-form .success-msg{background:#e5f0ff;padding:15px;color:#245edb}.mobile-cta{display:none}.illustration-note{font-size:11px;color:#6c7e98;margin-top:10px}
@media(min-width:1500px){.hero{gap:72px;padding-top:92px;padding-bottom:80px}.hero-art>img{aspect-ratio:1.15}}
@media(max-width:1050px){.wrap{width:calc(100% - 48px)}.main-nav{gap:17px}.nav-wrap{gap:22px}.nav-actions .login{display:none}.hero{gap:30px}.hero h1{font-size:54px}.hero p{font-size:17px}.split{gap:35px}.article-layout{grid-template-columns:190px 1fr;gap:35px}.footer-grid{gap:25px}.nav-actions .button{font-size:12px;padding:12px}}
@media(max-width:760px){.wrap{width:calc(100% - 36px)}.nav-wrap{height:72px;gap:12px}.brand{font-size:24px}.brand-mark{width:31px;height:31px;font-size:24px}.nav-actions{margin-left:auto;gap:10px}.nav-actions .button{font-size:11px;padding:11px;min-height:40px}.menu-toggle{display:block;font-size:13px;min-height:40px}.main-nav{display:none;position:absolute;top:72px;left:0;right:0;background:#f9fbff;border-bottom:1px solid #d7e3f3;padding:16px 25px}.main-nav.open{display:flex;flex-direction:column;align-items:stretch;gap:0}.main-nav a{padding:13px 0}.hero{grid-template-columns:1fr;padding:38px 0 34px;gap:32px}.hero h1{font-size:clamp(42px,11vw,62px);max-width:600px}.hero p{font-size:17px}.hero-art>img{aspect-ratio:1.4}.hero-actions{gap:10px}.hero-actions .button{padding:14px 17px;font-size:13px}.eyebrow.pill{font-size:9px}.art-note{bottom:15px;left:15px;right:15px;padding:12px 14px}.benefit-strip{flex-wrap:wrap;gap:14px;font-size:11px;justify-content:flex-start}.benefit-strip span{width:calc(50% - 8px)}.section{padding:56px 0}.grid.three,.grid.two,.split{grid-template-columns:1fr}.grid{gap:17px}.card{padding:25px}.article-card{padding:0}.article-card img{aspect-ratio:2}.section-head{margin-bottom:28px}.section-head p{font-size:17px}.split{gap:30px}.flow-board{padding:20px}.mini-cta{padding:27px;display:block}.mini-cta .button{margin-top:22px}.cta-band{padding:37px 24px;border-radius:17px}.cta-band h2{font-size:32px}.footer-grid{grid-template-columns:1fr 1fr;gap:25px}.footer-grid>div:first-child{grid-column:1/-1}.footer-bottom{display:block}.footer-bottom span{display:block;margin-bottom:9px}.page-hero{padding:38px 0 30px}.page-hero p{font-size:18px}.feature-row{grid-template-columns:38px 1fr;gap:18px;padding:30px 0}.feature-row>p{grid-column:2}.feature-row h2{font-size:27px}.feature-row .number{font-size:25px}.reading-path{grid-template-columns:1fr 1fr;gap:10px}.article-top{padding-top:30px}.article-deck{font-size:18px}.article-layout{display:block;margin-top:28px}.toc{position:static;margin-bottom:28px;padding:18px;border:1px solid #d8e3f2;border-radius:10px}.toc a{font-size:13px;padding:6px 0}.prose h2{font-size:28px;margin-top:38px}.prose p,.prose li{font-size:16px}.answer{padding:23px}.article-hero{border-radius:12px}.diagram{padding:12px}th,td{padding:12px;font-size:12px}.contact-layout{grid-template-columns:1fr;gap:28px}.legacy-form{padding:22px}.g-recaptcha{transform-origin:left top;max-width:100%}.mobile-cta{display:flex;position:fixed;bottom:12px;left:18px;right:18px;z-index:25;box-shadow:0 8px 25px #102c5235}.site-footer{padding-bottom:80px}.step-card{gap:13px;grid-template-columns:35px 1fr}}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}*{transition:none!important}}
.price-card .price{font-size:55px;line-height:1.1;letter-spacing:-.05em;color:#245edb;margin:22px 0}.price-card .price span{font-size:13px;letter-spacing:0;color:#617691}.price-card>p{margin-bottom:18px}.price-card .button{margin-top:15px}.price-card.featured{background:#eaf2ff;border-color:#9cbae5}.price-card h3{font-size:25px}
.legacy-form .contact-intro{display:none}.legacy-form .wrapper{width:100%;max-width:none;margin:0}.legacy-document{padding:55px 0 80px}.legacy-document .prose{max-width:850px;margin-inline:auto}.legacy-document h1{font-size:clamp(38px,5vw,60px)}.legacy-document .article-info{font-size:12px;color:#617b9b}.legacy-document .article-info .hits{display:none}.legacy-document .soc-block{display:none}.legacy-form .captcha-reg{overflow:hidden}

/* Supporting accents: blue remains the primary action color. */
:root{--teal:#14766f;--violet:#7350ad;--coral:#a8513b;--teal-pale:#e9f7f3;--violet-pale:#f1edfb;--coral-pale:#fff0e9}
.eyebrow.pill{background:var(--teal-pale);border-color:#c8e8df;color:#266b63}.dot{background:var(--teal)}
.art-note .check{background:#d4eee5;color:#1c6a5c}
.grid.three>.card:nth-child(3n+1) .icon{background:var(--teal-pale);color:var(--teal)}
.grid.three>.card:nth-child(3n+2) .icon{background:var(--violet-pale);color:var(--violet)}
.grid.three>.card:nth-child(3n) .icon{background:var(--coral-pale);color:var(--coral)}
.grid.three>.card:nth-child(3n+1)>.eyebrow{color:var(--teal)}
.grid.three>.card:nth-child(3n+2)>.eyebrow{color:var(--violet)}
.grid.three>.card:nth-child(3n)>.eyebrow{color:var(--coral)}
.mini-cta{background:var(--violet-pale)}
.cta-band{background:#f0edff}.cta-band>.eyebrow{color:#675091}.cta-band>p{color:#575f7b}
.flow-step:nth-of-type(2) b{background:#e4f4ee;color:#216d61}
.flow-step:nth-of-type(3) b{background:#f0e7ff;color:#6c4aa0}
.flow-step:last-child{background:#e0f2ec;border-color:#bdded2}
.flow-step:last-child b{background:#c9e8db;color:#246654}
.price-card:first-child{background:#f1faf7;border-color:#c8e5dc}
.price-card:first-child .price{color:#19776e}
.price-card.featured{background:#f3effc;border-color:#d5c6ee}
.price-card.featured .price{color:#7050ac}
.price-card:last-child{background:#fff6f0;border-color:#f0d5c7}
.price-card:last-child .price{color:#a7513c}
.article-card[data-topic=capture] .eyebrow{color:var(--teal)}
.article-card[data-topic=follow-up] .eyebrow{color:var(--violet)}
.article-card[data-topic=measure] .eyebrow{color:var(--coral)}
.article-card[data-topic=capture]{border-color:#cce5dd}
.article-card[data-topic=follow-up]{border-color:#ddd1ef}
.article-card[data-topic=measure]{border-color:#ecd5c9}
.reading-path a:nth-child(2){background:var(--teal-pale);border-color:#cce5dd}
.reading-path a:nth-child(3){background:var(--violet-pale);border-color:#ddd1ef}
.reading-path a:nth-child(4){background:var(--coral-pale);border-color:#ecd5c9}
.reading-path a:nth-child(2) b{color:var(--teal)}.reading-path a:nth-child(3) b{color:var(--violet)}.reading-path a:nth-child(4) b{color:var(--coral)}
.feature-row:nth-of-type(3n+1) .eyebrow,.feature-row:nth-of-type(3n+1) .number{color:var(--teal)}
.feature-row:nth-of-type(3n+2) .eyebrow,.feature-row:nth-of-type(3n+2) .number{color:var(--violet)}
.feature-row:nth-of-type(3n) .eyebrow,.feature-row:nth-of-type(3n) .number{color:var(--coral)}
.answer{background:#edf7f3;border-color:#d0e7dd}.answer h2{color:#27695d}
.notice{border-left-color:#299081;background:#edf7f3;color:#3c645d}
.hero-actions .button.outline{background:var(--coral-pale);border-color:#efcfbf;color:#974a35}.hero-actions .button.outline:hover{background:#ffe5d8}

.diagram img{display:block;width:100%;height:auto}.leadya-contact-form label{display:block;margin:18px 0 7px;font-weight:600;font-size:14px}.leadya-contact-form input,.leadya-contact-form textarea{display:block;width:100%;padding:13px;border:1px solid #bacbe2;border-radius:8px;font:inherit;color:#172e50;background:#fff}.leadya-contact-form button{margin-top:20px}.leadya-contact-form .micro{margin-top:18px}.leadya-honeypot{display:none!important}.alert{padding:18px;margin:20px 0;border:1px solid #c1d6ed;border-radius:10px;background:#edf5ff}.alert-danger{background:#fff0ec;border-color:#e5b6a7}
